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Effective Resumes And Your Job Search

Straight Talk and Facts About Resumes 

A traditional dictionary definition of a resume is:  A brief account of personal, educational and professional qualifications and experience, as of an applicant for a job. (The Random House College Dictionary – Revised Edition)

Contrast this with Lederman & Associates, Inc.’s real world definition of a resume:

Resume - An individual’s most effective marketing tool.

Now, before you read any further, take a moment and think about the following statements:

So what does that have to do with me you say - I am not in sales, I am a (fill in your job title).  That is true in a certain sense; however, in order to be successful in your job search, you must view the search as a job itself.

Think about it.  If you are looking for a new job, you are trying to sell yourself to another company.  You are in personal sales - a career in addition to your chosen profession.  And to be successful in your personal sales career, you need to effectively market your product – you.

And it takes effective marketing tools to be successful in a sales career, especially personal sales.

Did you know:

Think about that.  If your resume even gets by the computer-screens, it has 5-15 seconds to sell you to the company.  And even if your resume gets through one individual’s screen, it might not get through others.

Therefore, it must be effectively written so that it sells itself to every entity (computer or human) that reads it.

Creating a Resume That Is An Effective Marketing Tool

Professional athletes don’t participate in their games without proper equipment and tools.

Licensed doctors and medical professionals don’t operate without proper equipment and tools.

Gourmet chefs don’t cook without proper equipment and tools.

So why would you perform a job search without the proper equipment and tools - a resume that is an effective marketing tool?

The answer is you wouldn’t and that is where Lederman & Associates, Inc. can help you.

With over twenty years experience in corporate and employment management, we have reviewed thousands of resumes and have gained a unique perspective into what makes a resume an effective marketing tool.

We have personal experience dealing with hiring managers in small to large companies over a diverse range of positions.  Through this, we have seen and learned how companies review and assess resumes.  We will use this experience and help you develop a resume that is an effective marketing tool.

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